Evaluation: 3) What have you learned from your audience feedback?

This a graph of the feedback that was attained from a year 11 media class during their lesson
 

Throughout this advanced project, I have regularly accumulated audience feedback which has enabled me to progress within the development of the project. From the start of the project to the end we have changed many elements of our project because of the constructed criticism we received from our audience and professional advice. Without the feedback our final tasks wouldn't have been half as good. 

The narrative of our music we initially thought was clear and understandable to every audience, but after the showcase of our music video we released that the narrative could have been developed further with the use of a better equilibrium that gave a beginning, middle and end of the narrative and was reflective to the audience the 'Emergency' state that the narrative actress was in. This I feel would have improved the video and made it clearer to the audience, as well as the band shots as there would be a clear indication of the relationship between the singer and the narrative actress. The mise-en scene for the music video seems to portray what we wanted to achieve but again the setting could have been using better with another location of the actress and her journey on that day instead of having her just walk around London. I see now why the audience would be confused of what the story was suppose to be getting across.

Our teachers helped us by regularly having group discussions to see our progress within our ancillary's and giving us advice on things like the triple jump, as we had the singer slow motion of her jump but we were advised to change that by multiplying it and we took that comment further and incorporated a triple jump. The teachers also gave us professional advice on the composition of the album release and tour dates poster as I was struggling with the lining up of objects.

An element where audience feedback has proven to be successful, was by the use of consistent jump cuts and this was to reflect the fast paced song but we could have incorporated this more throughout our music video to really show off that as the motif of our video. When we presented the first draft video to peers, it was suggested by someone that we add a scene of the narrative drunk to show she is an Emergency state and that she is desperate need for help. The change was amended, and we believed that this worked better because it helped the audience to establish straightaway what is going wrong for the girl in the narrative.

 

It is clear to say that without the audience feedback our music video would be in a critical state and we all acknowledge how it is vital to get feedback from your audience throughout the development. Having others critique and evaluate your own creation makes you aware of flaws in your work that you were not aware of because often or not we tend too overlook flaws especially as we have seen the product loads of times and understand the plot of the story. It's made me learn an important lesson, to utilise others opinions and critique to be able to improve and progress.

Click on the link below to see the Prezi interactive PowerPoint of the feedback gathered from the creative arts evening and click here for the feedback videos of the creative arts evening. http://prezi.com/0dag7xd4d8ht/present/?auth_key=5zvmcwt&follow=u8ulss-zrfyb&kw=present-0dag7xd4d8ht&rc=ref-12258925