Research: Scouting for camera shot ideas

The main purpose of music videos are to:

- Promote a single or album
- Promote the artist or band
- Entertain the audience
- Reinforced image of the band/artist.


Codes and conventions

Codes and conventions are ways of constructing meaning within media texts, they are a firm set of rules and way of doing things to abide too when creating media texts. It allows for audiences to clearly identify with a certain genre as they become accustomed to seeing certain things and ensures that the text fits into the genre as well as it could possibly be.

Codes and conventions of music videos

These are the main codes and conventions within the music video:

- Performance: Band/Artist playing
- Narrative: Includes a running story throughout relating to the video
- Mixture: performance and narrative mixed together
- Cameo: Band/Artist appears in the video but doesn't perform
- Animation: Computer created animation is used heavily in the video


Kings of Leon- Use somebody

This music video by Kings Of Leon demonstrates the idea of the band being the narrative. There are a few shots in this music video that I particularly like because of the way they have been shot.

This shot is shown when we first hear the lyrics of the song. We are shown how venerable the character is and this emphasised by the lyrics of the song. I will use a close-up shot like this to show the vulnerability of the character in my narrative.








Beyoncé - Run the world

 

This close up is good to show the emotion in the narratives face and this is a again another feature that I will include in my music video as I want the audience to see how the narrative is developing throughout the video and to reinforce the fact that she is lost but then finds herself.






Low angle shots I will also include because like how they show the narrative can be seen as weak, fragile and venerable. However in Beyoncé's video she wants to portray an animal association with the fact hat she is on all fours highlighting her dominance in the shot.







Bring Me the Horizon - The Sadness Will Never End

 

There are loads of different kind of fast paced shots in this music video and I will follow the conventions in this video whilst developing and constructing my own because I love the use of jump cuts, long shots, close ups, angle reverse angle shots in this music video because it allows plenty of shots to be utilized and it also makes the audience want to pay attention because the movement is so quick. The shots are consistent and move along with the narrative and the beat line follows along with the cuts and the fades and everything is in perfect timing. This music video is inspirational for the genre that it is for and will also be of help for my group as we can take notes from what this music video provides.