Research: Paramore- The Band!

We decided to do some research on Paramore as the band so that I could get an idea of their characters and the roles that they play because I wanted to project my band in a similar way. Throughout researching Paramore as a band, it has become apparent to me that they are a quirky and fun band with lots of character as you can see in the below magazine advertisement for Billboard. In our photography shoot, we hope to bring character and an essence of fun into the photos to engage our audience.

Below is the magazine edition of Kerrang magazine. As you can see Hayley is mainly the charcater at the front which is because she is the only girl and she is the main singer, this will be incorporated in my music magazine for Paramore so that the audience will know that our lead singer is the main focus. This advertisement uses elements of the gaze theory as attractive lead singer Hayley Williams dominates the page with strong eye contact with the reader enticing them to look further.

This is Paramore's digi-pak for their album 'brand new eyes' which included their band logo which is a common code and convention of magazine advertisments. In this advertisement, they have slightly subverted a common code and convention as normally advertisements feature photography of the band to instantly be recognisable to their audience. However, they have chosen to use a pitcure of a butterfly. Looking at this advertisement, it's simplistic yet effective by using plain text and a simple nude background colour with plain black text. This style of digi-pak would be a considered way of creating my ancillary task.