Saturday, 30 March 2013
Planning & Development: Reception Theory
Reception theory is an extension of uses and gratifications theory. Reception analysis is based on the idea that no text has one single meaning. Instead it suggests that the individual members of the audience themselves help to create the meaning of the text. For example in our music video you could say that there is not one single meaning because some people could think that it is about a girl who is a drunk and goes to London to find herself then comes home and another person could say that she is a lost girl and listens to the song because she can relates but she doesn't want to change her ways. In my evaluation I will ask my audience at our showcase evening where we will show people our music video to see what meaning they get from the music video.
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