Representation relates to the representation of reality in the media. When we study reppresentations are constructed, why they are constructed that way and how audiences recieve and consume them. This idea I will incorporate in my own work and I will relate to this description whilst thinking of how to represent my narrative as well as my band. I need the audience to be able to understand what I want them to understand and gain from my music video. After all we can only judge by the representation we are given by the media.
There are different types of representations; genre, audience, institution, ideology and stereotypes. All of these will be releveant in my music video but the most important will be genre and audience because I need to make sure that I attract my desired audience and the genre will steer me in the direction if i study it well.
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