Planning & Development: Genre Theory

Genre theory has played an important part in the discussions of the making of the video. Fiske says that genres are “attempts to structure some order into the wide range of texts” thus codes and conventions come in, something that is shown visually and aurally. Our video, 'Emergency' has the genre of mainly Pop Punk but also has features of emo and alternative rock this will be shown and incorporated throughout our music video and shown withing the ancillary tasks.

The iconography within this video will be clear so that the audience knows what to expect. Considering the song is about a girl in an Emergency we will do our best to show elements of her being lost and needing help to guide her back home, but instead will show this alienation by her walking alone in London trying to find herself.  

Our music video will be a parallel editing video as the band and the narrative will be running along together at different points throughout the song. These scenes will be easily recognized and differentiated because we wanted as a group to portray how the band are in some ways distant from the girl in the narrative, however the lyrics in the song, speak to the lost girl in the narrative in some ways.